Joyful Media Group (JMG), which owns the most integrated support of new media platform, numerous channel resource, and distribution networks, is not only one of the most powerful mainstream media operator and contents provider in China, but also an international operate institution of multimedia. JMG has produced and distributed abundant TV programs such as variety show and dramas. These TV programs are broadcasted incessantly in many TV stations and channels during every period of time. TV programs produced by JMG cover 30 provinces, 120 cities, 200 TV-stations, 20 million families and almost 300 million people in china. At the same time, with strong support of technique, new media business becomes anther lifeline of JMG and injects great energy and passion into JMG.